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Evergreen Music Artists

STORIES WORTH TELLING

These are the stories behind the songs, the giving, and the lives being changed.

32

Story Ideas

6

Story Types

3

Audiences

6

Formats

WHO ARE WE TELLING STORIES FOR?

Mission Partners

Mission Partners

Donors & Supporters

26 Stories

The people who fund the mission. They need to see ROI in Kingdom terms — transformed lives, songs reaching the world, artists growing in faith and craft. Every story for this audience answers: "Did my investment matter?"

Artists

Artists

The Evergreen Community

17 Stories

The artists within the Evergreen community. They need to see themselves reflected — their struggles honored, their calling affirmed, their growth celebrated. Stories for artists build identity, belonging, and courage.

General Network

General Network

Followers & Listeners

24 Stories

Everyone watching what Evergreen does — listeners, potential artists, potential donors, the broader Church. They need to be drawn in, inspired, and invited. Stories for this audience build reach and reputation.

ALL STORIES [32]

Click any card to expand the full story brief. Hover to reveal the story prompt.

Artist Testimony

Start Now

A first-person account of how God has been at work in an artist's life — reshaping their identity, healing old wounds, and calling them deeper into who He made them to be.

Mission PartnersGeneral NetworkArtists
VideoWrittenAudio / Podcast

Email newsletter · Social media · Website +2

Monthly

Song Origin Story

Start Now

The spiritual and personal story behind a specific song — what the artist was walking through, what God spoke into that season, and how the song became an act of obedience.

General NetworkArtistsMission Partners
VideoWrittenAudio / Podcast

Instagram · YouTube · Podcast +2

Per release

Listener Impact Story

Start Now

Stories from people who encountered God through the music — not the artists, but the listeners downstream whose lives were touched at exactly the right moment.

Mission PartnersGeneral Network
WrittenVideoVisual / Design

Email newsletter · Social media · Donor report +1

Quarterly

Then & Now Narrative

Start Now

A story arc that shows where a person was spiritually, emotionally, or creatively — and where God has brought them. The contrast is the testimony.

Mission Partners
WrittenVideo

Annual report · Major donor letters · Video email +1

Annually / per milestone

Artist Profile Series

Start Now

A deep, editorial-style portrait of an artist — their background, their calling, their creative life, and the spiritual journey God has them on right now.

General NetworkMission PartnersArtists
WrittenVideoVisual / Design

Website · YouTube · Instagram +1

Monthly or per artist

Day in the Life

Build Toward

A candid, behind-the-scenes look at what faithful creative life actually looks like — the discipline, the doubt, the devotion, and the ordinary moments where God shows up.

General NetworkArtists
VideoVisual / Design

Instagram · YouTube · TikTok

Monthly

The Calling Story

Start Now

How an artist first knew God was calling them to music — the moment, the confirmation, the cost of saying yes, and what it has meant to walk it out.

ArtistsGeneral NetworkMission Partners
VideoAudio / PodcastWritten

Podcast · Instagram · Email +1

Per artist / annually

The Creative Process

Build Toward

An inside look at how an artist writes, records, and creates — and how they experience God in the middle of it. The studio as a place of encounter, not just production.

ArtistsGeneral Network
VideoAudio / PodcastVisual / Design

YouTube · Instagram · Podcast +1

Per project cycle

Artist Growth Arc

Start Now

Documenting the visible growth of an artist over time — spiritually, creatively, and in their character — as evidence of God's faithfulness to those who stay the course.

Mission PartnersArtists
WrittenVideo

Donor report · Email · Website +1

Annually

Donor Impact Report

Start Now

A rich, story-driven report that shows mission partners what God has done through their faithfulness — told through real people, real moments, and real fruit.

Mission Partners
WrittenVisual / DesignVideo

Direct mail · Email · Video email +1

Annually + quarterly updates

Great Commission Connection

Start Now

Tracing the visible chain from a mission partner's generosity to an artist's faithfulness to a song reaching someone who needed the Gospel — showing how God uses ordinary people to do extraordinary things.

Mission Partners
WrittenVideoVisual / Design

Email · Donor report · Website +1

Quarterly

Milestone Celebration

Build Toward

Celebrating key moments of fruit — streams, releases, lives touched, events — not as organizational wins but as markers of God's faithfulness that everyone gets to share in.

Mission PartnersGeneral Network
Visual / DesignWrittenVideo

Social media · Email · Website

Per milestone

Mission Partner Story

Build Toward

Honoring the mission partners themselves — not just their giving, but their own story of why they believe in this work and what God has done in them through their generosity.

Mission PartnersGeneral Network
WrittenVideo

Email · Website · Social media +1

Quarterly

Kevin's Pastoral Letter

Start Now

A personal, heartfelt letter from Kevin to mission partners — sharing what he's witnessing God do in the artists, what he's learning, and what he's believing for.

Mission Partners
WrittenVideo

Email · Video email · Direct mail

Monthly

Studio Sessions

Build Toward

Raw, authentic footage from inside the recording studio — not a polished production reel, but a window into the sacred and sometimes difficult work of making music as an act of worship.

General NetworkArtists
VideoVisual / Design

Instagram · YouTube · TikTok

Per recording project

Lyric Devotional

Build Toward

A devotional or reflection built around the lyrics of a song — unpacking the Scripture, the prayer, and the personal story embedded in the words God gave an artist.

General NetworkArtistsMission Partners
WrittenAudio / PodcastVisual / Design

Email · Instagram · Podcast +1

Weekly

Music Video Story

Build Toward

The story behind the making of a music video — the vision God gave, the meaning embedded in every visual choice, and what the artist was praying the viewer would experience.

General NetworkArtists
VideoWritten

YouTube · Instagram · Website +1

Per music video release

Album / EP Story

Start Now

The complete narrative arc of an album or EP — what God was doing in the artist's life during the making of it, what He was saying through the collection, and why this project exists.

General NetworkMission PartnersArtists
VideoWrittenAudio / Podcast

YouTube · Website · Podcast +2

Per release

Community Gathering Story

Build Toward

Stories from gatherings, retreats, and events — the moments of connection, worship, and breakthrough that happen when God moves in a room full of people who are seeking Him together.

Mission PartnersGeneral NetworkArtists
VideoVisual / DesignWritten

Instagram · Email · YouTube +1

Per event

Mentorship Story

Start Now

The story of a mentoring relationship — not as a program success, but as two people walking with God together, and what grew in both of them because of it.

Mission PartnersArtists
WrittenVideoAudio / Podcast

Podcast · Email · Website +1

Quarterly

Artist-to-Artist Story

Build Toward

Stories of how artists in the community have sharpened, encouraged, and carried one another — the body of Christ functioning as it was designed to, through music and relationship.

ArtistsGeneral Network
VideoAudio / PodcastWritten

Podcast · Instagram · YouTube

Monthly

Family & Sacrifice Story

Build Toward

The often-untold story of what families walk through when someone is called to music ministry — the sacrifice, the uncertainty, and the ways God meets them in it.

Mission PartnersGeneral Network
WrittenVideo

Email · Website · Video

Annually

Cultural Moment Response

Innovate

When culture shifts or a significant moment happens, artists respond with a story, song, or statement that points to what God has to say — not as a platform play, but as an act of prophetic witness.

General NetworkArtists
WrittenVideoAudio / Podcast

Blog · Social media · Podcast +1

As needed

Platform Stewardship Story

Build Toward

Stories of how artists are learning to steward their growing influence for God's Kingdom — the choices they make, the things they say no to, and what it means to hold a platform loosely.

Mission PartnersGeneral Network
WrittenVideo

Website · Email · Social media +1

Quarterly

Generational Legacy Story

Build Toward

The long view — how faithfulness today is planting seeds that the next generation of artists will stand on. Stories that help people see they are part of something that outlasts them.

Mission PartnersGeneral Network
WrittenVideo

Email · Website · Annual report +1

Annually

Worship Moment Capture

Start Now

Capturing and sharing transcendent moments of worship — when a song, a service, or a gathering becomes something more than music, and God's presence is unmistakably real.

General NetworkArtistsMission Partners
VideoAudio / PodcastVisual / Design

YouTube · Instagram · Email +1

Per event

Mini-Documentary Series

Innovate

A multi-episode documentary series following one artist's journey over a season — from creative struggle to release to impact. A slow, honest look at what God does over time.

General NetworkMission Partners
Video

YouTube · Website · Email campaign

Per season / annually

The Evergreen Podcast

Start Now

A regular podcast where Kevin and artists have honest conversations about faith, art, calling, and what it actually means to follow God in the creative life — no performance, just truth.

General NetworkArtistsMission Partners
Audio / Podcast

Spotify · Apple Podcasts · YouTube +1

Weekly / bi-weekly

Letters from the Field

Start Now

Personal, honest dispatches from Kevin to mission partners — raw field notes about what God is doing, what He's asking, and what Kevin is witnessing in the lives of the artists.

Mission Partners
Written

Email · Direct mail · Website

Monthly

Testimonial Wall

Build Toward

A curated collection of testimonials from listeners, artists, and partners — the accumulated, unsolicited evidence of what God is doing through this music in real people's lives.

General NetworkMission Partners
Visual / DesignWritten

Website · Instagram · Email

Ongoing / curated monthly

Year in Review

Start Now

A comprehensive, story-rich annual recap — not a highlight reel of organizational wins, but a testimony of God's faithfulness told through the people He moved in and through.

Mission PartnersGeneral Network
WrittenVideoVisual / Design

Email · Website · YouTube +1

Annually (December/January)

Prayer & Answered Prayer

Build Toward

Inviting mission partners into the prayer life of the ministry — sharing specific needs, then following up with the stories of what God did in response. Closing the loop on intercession.

Mission Partners
WrittenVideo

Email · Video email

Monthly
EVERGREEN MUSIC ARTISTS

Storytelling Dashboard · 2026